LION E-Mobility AG announces marketing strategy for LIGHT Battery
LION E-Mobility AG is pleased to announce its marketing strategy for the LIGHT Battery. We are on schedule with the assembly of our prototype for a BMW i3 and will present the LIGHT Battery in August. Detailed videos and images of the structure and core properties of the LIGHT Battery will be published in advance.
Even before completion of the first prototype, the LIGHT Battery concept developed by LION is attracting great interest from the industry. Probably two versions will be offered.
On the one hand, it is planned to directly offer modular battery systems in cooperation with partners. On the other hand, there will be license agreements for customers who want to manufacture the battery systems themselves. Both models are already being negotiated with potential customers.
“We are very pleased that interest in the LIGHT Battery Concept is so great at this early phase. With these two business models, almost all customer requests can be met.
Together with our cooperation partners we have the competence to satisfy even larger customer inquiries. With the licensing model, customers can manufacture independently and are professionally supported by our cooperation partner in designing assembly lines”, says Tobias Mayer.
Further information on technology and strategy of the LIGHT Battery can be found in our new company presentation.